H is for HellBound Bloggers: What digital marketers can learn from porn

H is for Hellbound Bloggers? Oh, that's nice. Who? And more importantly, why?

Of note, I'm behind on an A to Z blogging contest and today is H-day. I haven't given up on blogging but am renovating my writing life -- and it's messy, excuse the saw dust -- to make it more productive, profitable, manageable and enjoyable.

Since my last post, I came across a site called HellBound bloggers that left an impression on me, not least was an article entitled "Blogging tactics from porn." This explains the conspicuous looking video below.

Porn parody from Rama's Screen.

I don't like objectionable material thrown in my (or others') face and while not squeaky clean it's about as risqué as an entertainment magazine cover and presents some useful information for writers who are entrepreneurial minded-- interested in branding that is for selling e-books or otherwise.

Neither the article or video are revolutionary -- or even brilliant -- many worthwhile considerations are not -- bread ties for example.

And it's not a how-to but it may inspire some creative thoughts. It may also provide insight as to why content may be trumped by presentation for better and worse.

Digressive Thought: Which reminds me I need to update/follow up on my 2007 article, What Writers Need to Know About Video Publishing, the industry was in its infancy then, to include promotion.

Seven Things You Can Learn From Porn if you are a Digital Marketer from ed celis on Vimeo.

Presentation Outline

Content drives tech

Recycle (or re-purpose)

**Packaging matters

Own it  -- your club, shop, portal or channel

Move fast!

Perception is (often) the larger element of your product

Specialty content sells

Planning ahead for your blog; interview with Darren Rowse

This video is aimed at bloggers serious about longterm monetization efforts and advertising strategy. In other words, not niche blogs designed to pull in $15-50 a month. If that is your strategy and it works, run with it.

Image by  comedy_nose

Otherwise, Google Adsense has dried up for many bloggers, and more innovative methods are required to make money. Product sales are hot. People who can sell an in-demand product, like some crafty Etsy people I know, possess an advantage. Yet, this doesn't mean content providers are doomed. (More on that soon).  

Here Michael Stelzner from SocialMediaExaminer interviews Problogger's Darren Rowse as the well-known, well-paid blogger provides an overview of changes he's witnessed in the industry in the last year.

For those interested, Rowse has a professional 4-week blogging course. To include one on (ahem) "voice" (inside joke). It's called (free plug) ProBlogger Academy and is located at Sitepoint.com.   

Note that most anything you want to learn about blogging and marketing (to include that located at Problogger.net and Copyblogger) is free on the web. So, paying for content is not necessary if you have the time to sort through and find what you want to know.

Meanwhile, I'm going to wait for some reviews on this (no offense to the authors) and explore other options first. Still with Rowse's reputation, it's worth mentioning. 

Related: Check out Brad Sylvester's recent post on keywords and titling.