While I had a boatload of "C" words in mind, the word for today is copywriter, courtesy of Copyblogger.
Originally, I had intended either "copyright infringement" or "color" -- and there was one other, but I forget. Unfortunately, the biggest C-phrase on the mind today is,"crappy day," so I'm both cranky and cutting corners.
The good news is the following content saved the day as far as the A to Z blog contest and otherwise worth considering.
The article, "40 Questions You Need to Ask Every Copywriting Client," offers valuable advice for many a freelancer who deals with clients.
Granted, a lot of it is written with a marketing or website copywriter in mind but several examples can be employed as is and/or can be tweaked to fit a freelance writer's needs.
What is most appealing about the advice is that there is a good balance between gaining and losing a potential client, one that minimizes the extremes of offering services for pennies on the dollar to losing a client from a refusal to negotiate ... or at least communicate.
Here is an example:
"40. If you’re considering turning me down based on price, could you let me know so I can consider rebidding? If you’re worried about whether you’ve bid too high and you really want this client, this question could keep you in the running."
I employed many of the strategies with clients who I created websites and marketing copy for. The questions regarding competition worked very well in defining the goals of the copy. Also I printed the questions out as well as kept an email version when face-to-face meetings were impractical. And obviously now these meetings are far less in demand than 5 plus years ago.
How many C-words did I use? I, uh, lost...count.
2 comments:
And there you have it, an excellent C post. Very helpful info Donna, thanks. And sorry you are having a crappy day!
Great information Donna. Thank you.
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